What's your type?

"E. Julius" (soonerfrommi)
02/02/2015 at 17:42 • Filed to: Survey

I have to take this survey (takes about 3 minutes) for a class I have this semester. It is supposed to identify what type of consumer you are for marketing purposes and companies use it to determine what kind of people buy their product. I got a primary type of "innovator" with a secondary type of "experiencer". Personally I have some qualms with this survey, but crap like this is mildly interesting when you unleash it on a large group. Have a go at it Oppo!

http://www.strategicbusinessinsights.com/vals/presurvey…

Random tidbit from the company website:

A European luxury automobile manufacturer used VALS to identify online, mobile applications that would appeal to affluent, early-adopter consumers within the next five years. On the basis of the VALS Innovation Diffusion model, the manufacturer identified early-adopter groups; it explored their reactions to a variety of mobile services for use in automobiles. The VALS analysis enabled the company to prioritize applications for development and determine the best strategic alliances to pursue.

DISCUSSION (28)

bob and john > E. Julius
02/02/2015 at 17:47

Experiencer/innovator. huh.

FocusedMark > E. Julius
02/02/2015 at 17:51

achiever / experiencer hmm

E. Julius > bob and john
02/02/2015 at 17:51

If we ever met the universe would probably explode.

Stapleface-Now Hyphenated! > E. Julius
02/02/2015 at 17:51

Interesting quiz. Although I have no idea why there's more many damn questions about being in style or fashionable.

I got Thinker/Striver

Galileo Humpkins (aka MC Clap Yo Handz) > E. Julius
02/02/2015 at 17:52

Thinker/Innovator ... I can see that in some regards

E. Julius > FocusedMark
02/02/2015 at 17:52

Achiever, seems appropriate for FocusedMark.

SmoresTM Has No Chill (O==[][]==O) > E. Julius
02/02/2015 at 17:52

Innovator/experiencer. Cool. That's actually pretty accurate.

Luc - The Acadian Oppo > E. Julius
02/02/2015 at 17:53

Achiever/Experiencer.

bob and john > E. Julius
02/02/2015 at 17:54

Kinja'd!!!

. . > E. Julius
02/02/2015 at 17:54

Achiever/Innovator. Seems mostly correct.

E. Julius > Stapleface-Now Hyphenated!
02/02/2015 at 17:58

Broken down, the survey operates on two axes, the "horizontal" which purports to determine what your motivation for purchasing decisions is, and the "vertical", which determines the resources you have available to fulfill your desires. The fashion/style questions measure how much an individual scores in the middle column on the grid, the types which are associated with a desire to seek and display achievement (often through purchasing of "stylish" clothing, etc.).

E. Julius > SmoresTM Has No Chill (O==[][]==O)
02/02/2015 at 17:58

Hey we're twins!

My citroen won't start > E. Julius
02/02/2015 at 17:59

Experiencer/Innovator

E. Julius > My citroen won't start
02/02/2015 at 18:00

See my comment on Peter Black's reply.

davesaddiction @ opposite-lock.com > E. Julius
02/02/2015 at 18:01

Innovator / Achiever

Full disclosure: I used a fake email.

GhostZ > E. Julius
02/02/2015 at 18:02

This looks like a really poor bastardization of the Meyers Briggs Personality Test that just segments people into arbitrary groups. I have a lot of doubts on its predictive power in marketing.

E. Julius > GhostZ
02/02/2015 at 18:06

Yeah all the answers just smack of mostly positive messages that are vague enough to make people think "hey, that's me!" As I said in the post, I find it dubious as well but my professor is making us take it and print it out for class. Thought I'd share.

E. Julius > davesaddiction @ opposite-lock.com
02/02/2015 at 18:07

I used my alternate alternate alternate alternate email account (exclusively reserved for things I know I will never need to actually read)

aberson Bresident of the FullyAssed Committe > E. Julius
02/02/2015 at 18:08

!!! UNKNOWN CONTENT TYPE !!!

davesaddiction @ opposite-lock.com > E. Julius
02/02/2015 at 18:11

My go-to fake account is: your@mom.com

If that's a real account, they've gotten lots of crap because of me over the years...

E. Julius > davesaddiction @ opposite-lock.com
02/02/2015 at 18:14

Whenever I get accosted by political activists on campus I usually give them the information of a friend who is the most ideologically opposed to their cause.